Ataul Karim Patwary is an assistant professor in the College of Hospitality & Tourism, University of Tabuk, Malaysia His research interests include consumers’ behaviour, organizational behavior, green marketing, and tourism and hospitality management He has published in numerous prestigious academic journals (Ranked “Q1 in the SJR and JCR, “A in the ABDC and ABS) such as International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Management, Journal of Hospitality Marketing and Management, Journal of Environmental Management, Journal of Hospitality and Tourism Insights, Global Knowledge, and Memory and Communication, among others His career objective is to establish myself as a successful academic researcher, teacher, mentor, facilitator, and professional leader in the field of academia to develop and utilize world resources effectively for the enhancement of the well-being of mankind