الصفحة الرئيسية

كلية السياحة والضيافة \ السياحة والضيافة

نور أزمين بنت زينول

السيرة الذاتية
نسبة اكتمال الملف الشخصي
الجنسية الماليزية
التخصص العام إدارة سياحية
التخصص الدقيق إدارة سياحية
المسمى الوظيفي أستاذ مساعد
الدرجة العلمية (المرتبة) دكتوراه

نبذه مختصرة

I am an Associate Professor in the College of Tourism and Hospitality, University of Tabuk (AlWajh Campus) starting from February 2023 Prior to that, I served as an Associate Professor in the School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia for 22 years I teach Hospitality and Tourism management courses for Diploma and Bachelor Level, and previously taught at the postgraduate level (Masters) I have an excellent research record in the tourism and hospitality areas I have published in various publications in internationally, peer-reviewed journals and book chapters and books, while also had presented in numerous international conferences At the moment, I also supervise postgraduate students I was also the examiners for various Phd and Masters Viva voce examinations I also serve as the editorial board in a few international journals My aim is to share my knowledge with others via possible research, publication and consultation collaborations and promote positive teaching and learning environment to assist in developing future leaders in the field of tourism and hospitality

المؤهلات العلمية

PhD in Hospitality Management (University of Surrey, United Kingdom) 2010 Master in International Tourism and Hospitality Management (Griffith University, Australia), 2003 Bach in Business Administration (Hons) - Tourism & Hospitality Management, (Universiti Utara Malaysia), 1997

الاهتمامات البحثية

Hospitality services in general - specialisation in Muslim friendly hospitality services, Islamic tourism, service failure and recovery, experience management, service operations management, consumer behaviour in food and beverage

الخبرات والمناصب الإدارية

Associate Professor at the College of Tourism and Hospitality, Tabuk University (AlWajh Campus) (Feb 2023-ongoing) Associate Professor at the School of Tourism, Hospitality & Event Management, Universiti Utara Malaysia, Malaysia (2019-2023) (2017-2018) Director, Ghazali Shafiee Executive Enhancement Programme, Univeirsti Utara Malaysia Head of Department cum Postgarduate Coordinator of School of Tourism, Hospitality and Event Management, Univeristi Utara Malaysia (2011-2014) 2018 - 2022 iveristi Utara Malaysia Fellow Researcher Langkawi International Tourism and Hospitality Centre of Excellence (LITH)U (2021-2022) Associate Research Fellow Economics and Financial Policy Institute (EcoFi) UUM (2022)Keynote Speaker for for International Seminar on Halal Tourism and Hospitality (ISHTaH) Sultan Sharif Ali Islamic University (UNISSA), Brunei, Keynote Paper Title: Enchancing Muslim Travellers Experience: Let’s Get Ready Consultant for Northern Corridor Economic Region Malaysia – The Impact of COVID19 on Business and Hosueholds in the Northern Area of Malaysia , Malaysian Government (2020-2021)- Guest Speaker and Trainer for the Datai Investing in People - Advanced Certificate of Excellence for Executives in Hospitality Management’ (The Datai Langkawi) (Hospitality managemnt) 2022 Programme Academic Advisor and External Examiner for Diploma and Bachelor Degree for Hospitality Management Programme for University of Wolonggong - Kolej Damansara Utama UOW KDU Penang Malaysia (2014 – ongoing) External examination moderator Diploma in Hotel Management for INTI College Subang, Malaysia (2012 – 2016) Interviewer Panel for Ministry of Higher Education Malaysia, Federal Training Prize Program for Postgraduate Studies (2021-2022) Senior Technical Editor for International Journal of Entrepreneurship and Management Practices (IJEMP) - eISSN: 2600-8750 (2018 – ongoing) Editorial Board for International Journal of Entrepreneurship and Management Practices (IJEMP) - eISSN: 2600-8750 (2019-ongoing) ISO 9000 Internal Auditor for Universiti Utara Malaysia (2011 – 2014) Chairperson for Research Committee for School of Tourism, Hospitality and Event management, UUM (2020-2022) Coordinator Collaboration Programme UUM – International Innovative College, Subang, Malaysia (2017-2022) Associate Fellow Researcher, Institute of Halal Management UUM (2019 -2020) Assistant Sales Manager, Cinta Sayang Resort, Sg Petani, Kedah, Malaysia (1997 – 2000) Sales Executive, Bertam Golf Resort, Penang, Malaysia (August 1997 - Oct 1997) Trainer for Hospitality Service Delivery Programme for Homestay Operators, organized by the Ministry of Agriculture and Penang Homestay Association, Malaysia (Dec 2010 & July 2011) Guest speaker for Kolej Universiti Tunku Abdul Rahman, Perak Campus, Malaysia (2017-2020) Program Academic Advisor for Master in Hospitality Management Program for Tunku Abdul Rahman University College, Subang (2015 -2021) Researcher for Muslim Friendly Accomodation Project with Malaysia Budget Hotels Association (MyBHA) 2019-ongoing Trainer for Advanced International Tourism Management Certificate, Politeknik Ibrahim Sultan, Johor, Malaysia (2014)

الجدول الدراسي
اليوم المادة الوقت
من إلى
الأحد Front Office Operations 08:00 10:00
الأحد Rooms Division Operations 12:00 12:02
الإثنين Front Office Operations 08:00 10:00
الإثنين Rooms Division Operations 12:00 14:00
الثلاثاء Front Office Operations 08:00 10:00
الثلاثاء Rooms Division Operations 12:00 14:00
الأربعاء Front Office Operations 08:00 10:00
الأربعاء Rooms Division Operations 12:00 14:00
الأبحاث والمؤلفات
  • Penginapan Mesra Muslim: Konsep dan Amalan (Muslim Friendly Accommodation – Concepts and Practice) 2023, UNISHAMS Press, ISBN 978-967-0060-30-9Book
  • Book Chapter - Mustafa, E & Zainol, NA (2022) Managing Job Insecurities Among Hotel Employees During The Covid19 Pandemic, Contemporary Issues In Malaysian Tourism, UUM Press, 140-154
  • Zainol, N A, Mustafa, E, Razak, R A & Ahmad, R (2023) Determining cost control technique and overcoming challenges in daily operations: perspectives from the foodservice managers, Journal of Tourism, Hospitality and Environment Management, 8 (31), 15-25 DOI 10/35631/JTHEM831002
  • Ahmad, R, Abdullah, J E, Zainol, N A, & Ramely, A (2023) Attracting customers using sustainability: a look at the Datai, Langkawi Journal of Business Management and Accounting, 13(1), 57 - 78
  • Mohd Shariff, N, Zainol, N A, Yusof, N S, Hasbullah, F, Ho, C C & Mansor, N S (2023) The contribution of vacation to Malaysian family wellbeing: designing and analysing instrument Journal of Tourism, Hospitality And Environment Management, 8(31), 1 - 14 DOI: 1035631/JTHEM831001
  • Zainol, NA, Nathan, P, Mustafa, E, Ahmad, R & Ismail, N S, (2023) Muslim Friendly Accommodation: Enhancing Service Quality for Customer Satisfaction, Journal of Sustainability Science and Management, forthcoming
  • Zainol, N A, Ahamd, R, Alias, S N A, Abdul Karim, M K & Ismail, N S (2023) Exploring recommendations for favourable service experience based on international Muslim tourists in Malaysia Asia-Pacific Journal of Innovation in Hospitality, forthcoming
  • Hj Ahmad, M A, Zainol, NA & Yusuf, N S (2023) Muslim Friendly Accommodation: Enhancing Service Quality for Customer Satisfaction, Journal of Sustainability Science and Management, forthcoming
  • Ahmad, R, Ramely, A, Yusof, N A & Zainol, N A (2023) Malaysian Youth Perspective on How to Solve Environmental Issues, Journal of Sustainability Science and Management, forthcoming
  • Hishamuddin, N S, Mustafa, E, Ideris, M S K Zainol, N A,& Sadiman, M Q (2023) Understanding Food Vendors Food Safety Practices in the Online Takeaway Food Ordering Platform Asia-Pacific Journal of Innovation in Hospitality, forthcoming
  • Mohd Shariff, N, Zainol, NA,Yusof, N S, Hasbullah, F, Ho, C C, Mansor, N S (2023) Malaysian Family Vacations Profiles and its Contributions to Family Bonding, In Proceedings of the International Conference on Tourism, Transport, and Logistics (ICTTL), Bali, Indonesia 29th - 30th April, 2023, 1-6
  • Mustafa, E And Zainol N A (2022) The Dietary Changes And Food Preparation Among Malaysian Household During Covid-19 Lockdown, International Journal of Modern Trends in Social Sciences, 5 (19), 1-10
  • Rashid Radha, J Z R R J, Mohd Yusof, M F, & Zainol, N A (2022) Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach Journal of Tourism, Hospitality & Culinary Arts , 14(1), 230 - 243
  • Zainol, N A, Mustafa, E & Shariff, NMo (2021) Measures Taken by The Hoteliers to Overcome the COVID-19 Impact, Journal of Tourism, Hospitality & Culinary Arts, 13 (3), 284 – 296
  • Ahmad, R, Zainol, N A & Ramely, A (2022) Investment for Environmental Sustainability: Can the Datai Succeed? In Proceedings of the Conference on Managing Tourism Across Continents: Volume 2, online, https://digitalcommonsusfedu/m3publishing/vol16/iss28344731/1 DOI: 105038/2834-4731-V2
  • Zainol, N A, Mustafa, E & Sharif, N M (2021) Measures Taken by the Hoteliers to Overcome COVID-19 Impact In Proceedings of Global Tourism Conference 2021 (GTC2021), Online
  • Zainol, N A, Mustafa, E & Azam, N R A (2021) Identifying The Accommodation Needs And Preferences Of Muslim Travellers In Proceedings of 5th International Conference Business, Tourism and Technology 2021 (5th ICBTT 2021), Online
  • Noordin, N Amin, U U M Hasbullah, S A, Zainol, NA & Ideris, M S K (2021) Investigating The Relationships Between Managers Coffee Restaurant Dining Experiences and Customer Satisfaction, Journal of Event, Tourism and Hospitality Studies, 1(1), 26 – 48
  • Mustafa, E Zainol, N A, Ideris, M S K & Nordin, N (2021) The Human Resource Investment In Hotel Sector: A Case Study Of The DIP Program Journal Of Tourism, Hospitality And Environment Management 6(22), 21 - 31
  • Zainol, N A, Mustafa, E & Willibrod, A T (2021) Muslim Tourists’ Food And Beverage Needs And Preferences During Travel, Journal of Event, Tourism and Hospitality Studies, 1(July 2021), 121-142
  • Zainol, N A & Mustafa, E (2021) Accommodation Needs And Preferences Among Muslim Travellers, Journal of Tourism, Hospitality And Environment Management, 6(24), 1-12
  • Ahmad, R, Mustaffa, CS, Mohd-Shariff, N, Zainol, NA, & Rashid-Radha, JZ (2020) Policy changes and its enforcement toward foreign workers in hotel industry Journal of Tourism, Hospitality and Environment Management, 5(18), 1-9
  • Mustafa, E, Ideris, M S K & Zainol, N A (2020) To Cook Or Not To Cook International Students Food Choice Strategy, Journal of Tourism, Hospitality and Environment Management, 5(18), 88-98
  • Zainol, NA, Nor-Azam, NR, Ahmad, R & Ideris, MS (2019) Assessing the awareness and perception of hoteliers towards shariah-compliant hotel operations International Journal of Service Management and Sustainability, 4(1), 85-102
  • Nazri, E M, Zainol, N A & Krishnan, A R (2019), Embedding Quantitative Techniques into the Standard Operating Procedure for the Hiring of Part-time StudentWorkers at EDC-UUM, Journal of Entrepreneurship and Business, 7(2), 30-40
  • Ahmad, R, Mustaffa, CS, Mohd-Shariff, N, Zainol, NA, & Rashid-Radha, JZ (2019) Addressing the issue of high dependence on foreign labours through human resource investment: A literature review Journal of Hospitality and Networks 1(1), 71-76
  • Ahmad, R, Mustaffa, CS, Mohd-Shariff, N, Zainol, NA, & Rashid-Radha, JZ (2019) Intention to adopt Islamic Quality Standard: A study of hotels in Peninsular Malaysia KATHA, 15(1), 20-45
  • Ahmad, R, Mustaffa, CS, Mohd-Shariff, N, Zainol, NA, Rashid-Radha, JZ & Abdul-Razak, R (2019) Addressing the issue of high dependence on foreign labours through human resource investment: A literature review Journal of Hospitality and Networks, 1(1), 71-76
  • Zainol, NA, Ahmad, R, Azam, N R A N & Mustafa, E (2019) Exploring the Factors Influencing the Non-Compliance to Shariah Standard Among the Hoteliers in Malaysia, Islamic Tourism Journal, 1, 1-15
  • Zainol, NA, Ahmad, R, Mustafa, E (2019) The Success Factors in Shariah Compliant Hotel Operation Implementation: The Hoteliers’ Perspective, Islamic Tourism Journal, 1, 45-60
  • Zainol, N A, Azam, N R A N & Saleh, N A M (2018) Identifying Restaurant’s Service Failures: Evidence From The Rstaurant Industry, Tourism Development Journal, 46-60
  • Zainol, N A, Mustafa, E & Azam, N R A (2021) Identifying The Accommodation Needs And Preferences Of Muslim Travellers In Proceedings of 5th International Conference Business, Tourism and Technology 2021 (5th ICBTT 2021), Online
  • Mustafa, E, Ideris, Zainol, N A, M S K & Nordin, N (2020) The Human Resource Investment To Improve Human Capital In Hotel Sector: A Case Study Of The Datai, Langkawi In Proceeding 3rd International Conference on Tourism, Technology, and Business Management, Kota Bahru Kelantan
  • Zainol, NA, Azam, N R A N, Mustafa, E, Razak, R & Ishak, NH (2020) Let’s Go Perhentian: Overcoming Competition to Acquire Potential Customers In Proceedings of 5th International Case Study Conference (Icsc) 2020, UUM Webex
  • Zainol, NA, Azam, N R A N, Ahmad, R, Mustafa, E & Rahmat, S A (2020) To Practise Or Not To Practise? Barriers In Implementing Shariah Compliant Standards In Malaysian Hotels In Proceeding International Academic Conference in Tourism, Environment Management and Heritage (IACTEH 2020), Bayview Hotel Langkawi, Malaysia
جوائز التميز
  • Policy paper for Post-COVID Tourism Policy in Malaysia: Implementation of E-Green Counter in Accommodation Premises), 2022
  • Social Innovation Award (Policy paper for Muslim Friendly Accommodation) 2021
  • Best Employee Award, 2021, 2019, 2014, 2012, 2011
  • Best Presenter Award at the 3rd International Conference on Business, Science and Technology 2016
  • Excellent Paper Award at the Fifteenth TheIIER International Conference in Bali, Indonesia, 2015
  • Best Paper for Work-in-Progress submitted by a Doctoral Student at the Council of Hospitality Management Education Conference (CHME) in Glasgow, Scotland, UK, 2008
  • Outstanding Student Award List (Master in International Tourism and Hospitality Management, Griffith University Gold Coast, Australia) 2003
المشاريع البحثية
اسم المشروع وصف المشروع
The Contributions of Vacation to Family Relationship And Well-Being: Development of Family Vacation Structure Framework For Social Stability The Contributions of Vacation to Family Relationship And Well-Being: Development of Family Vacation Structure Framework For Social ,Malaysia Stability Project grant received from the Ministry of Women, Family and Community Development(RM35000)
The Effectiveness of the Online Zakat Distribution System to Asnaf in Langkawi, Malaysia (2022-ongoing) The Effectiveness of the Online Zakat Distribution System to Asnaf in Langkawi, Malaysia (2022-ongoing), grant received from the Islamic Zakat Institute , Universiti Utara Malaysia (RM10,000)
The Impact of Covid-19 and MCO on Households and Businesses Big Scale NCIA Project Consultant for NCIA-USM-UUM Project entitled The Impact of Covid-19 and MCO on Households and Businesses, National Grant (RM500,00000)
Developing a Framework of Resident Support For Halal Tourism Sustainability: Post COVID-19 Dilemma Developing a Framework of Resident Support For Halal Tourism Sustainability: Post COVID-19 Dilemma, Fundamental Research Grant Scheme National Level, 2020 (RM75,00000) Leader
Modelling The Impacts Of Public Expenditures In Fish For Food Security And Wellbeing Of Fishing Community In Malaysia Modelling The Impacts Of Public Expenditures In Fish For Food Security And Wellbeing Of Fishing Community In Malaysia, Fundamental Research Grant Scheme National Level, 2020 (RM85,00000) Member
Challenges In Increasing Awareness On Environmental Sustainability Among The Youth: The Case Of Datai Pledge Pillar Leader Challenges In Increasing Awareness On Environmental Sustainability Among The Youth: The Case Of Datai Pledge Pillar Leader, Case Study Grant, 2021, (RM10,00000), Member
Developing Food Safety Measures And Regulations For Online Takeaway Food Delivery Suppliers In Malaysia Developing Food Safety Measures And Regulations For Online Takeaway Food Delivery Suppliers In Malaysia, Fundamental Research Grant Scheme National Level, 2020 (RM69,00000)
Policy Framework in Preserving the Muslim-Friendly Accommodation Industry in the State of Kedah Darul Aman,Malaysia Policy Framework in Preserving the Muslim-Friendly Accommodation Industry in the State of Kedah Darul Aman, University Special Grant, (RM10,00000), Second Leader
Lets Go Perhentian: Overcoming Competition To Win Potential Customers Lets Go Perhentian: Overcoming Competition To Win Potential Customers, Case Study Grant, 2019, (RM10,00000), Leader
Exploring The Factors Influencing The Non-Compliance To Shariah Standard Among The Hoteliers In Malaysia Exploring The Factors Influencing The Non-Compliance To Shariah Standard Among The Hoteliers In Malaysia, Grant by the Islamic Tourism Centre, Ministry of Tourism, Arts and Culture Malaysia, 2018, (RM35,00000), Leader
The Datai Investing In People (Dip) Program: A Case Study, The Datai Investing In People (Dip) Program: A Case Study, Case Study Grant, 2019, (RM10,00000)
The Food Choice Decision-Making Process Among International Students In Malaysian Universities The Food Choice Decision-Making Process Among International Students In Malaysian Universities, University Grant, 2017 (RM10,00000)
Human Resource Investment In Luxury Hotels: Developing A Compensation Plan That Addresses The Issue Of High Dependence On Foreign Labors Human Resource Investment In Luxury Hotels: Developing A Compensation Plan That Addresses The Issue Of High Dependence On Foreign Labors, Fundamental Research Grant Scheme National Level, 2017 (RM50,00000) Member
معلومات التواصل
البريد الإلكتروني : n.zainol@ut.edu.sa
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